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How To Turn Customer Advocates into Influencers

On Episode 57 of the Social Business Engine podcast you will meet Adrienne Sheares, Social PR Manager at Cision. Adrienne and I concentrated our conversation around brand advocacy. We discussed that...

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Influencer Marketing

It's one of the hottest topics of 2015: Influencer Marketing. As consumers grow increasingly wary of advertising, it's never been more important to know who in the community is influencing your ideal...

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The Art of Building Influencer Relationships: Andrew Davis

Building relationships with influencers is an art form, so I went straight to the source for guidance - the influencers themselves. As part of a series of interviews conducted at Content Marketing...

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The Art of Building Influencer Relationships: Ann Handley

Continuing with the series of interviews conducted at Content Marketing World from the Traackr Caafe, Ann Handley reveals how she believes brands should give before asking for anything. When brands...

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The Art of Building Influencer Relationships: Lee Odden

Finishing out the series of interviews conducted at Content Marketing World from the Traackr Caafe, Lee Odden discusses how a brand can be effective in influencer marketing with empathy and a little...

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Time to Take Advantage of Influencer Marketing in 2016

Influencer Marketing Tips for 2016 Most people are influenced by what other people say more than by what brands are communicating through a brand's channels. Brands can be successful by reaching out to...

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The Rise of the Hootsuite Ambassador Community

Hootsuite has mobilized their product advocates around the world through their Ambassador Community resulting in strong relationships with product advocates and significantly expanding Hootsuite's...

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How SAP Approaches Influencer Marketing to Reach its Audience

Amisha Gandhi, Senior Director Influencer Marketing at SAP treats influencers like clients. SAP's annual SAPPHIRE conference attracts 20,000 attendees and reaches 80,000-100,000 viewers online with...

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B2B Influencer Marketing is Dead – All Hail Marketing to Influencers!

Dayle Hall, SVP of Marketing at Lithium Technologies, is joining me for this special UpClose Podcast Series. In this five part series, we are looking at The 5 Most Influential Topics for B2B Marketing....

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Building a Personal Brand to Elevate a Corporate Brand

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Bernie’s guest for this episode of Social Business Engine is Tammy Boyd, Vice President of Business Development and Marketing...

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